Why My Writing Style Caters to the Customer, Not the Client

Let’s first get the explanation of the title out of the way. I’m by no means saying that I don’t care about my clients and that my focus and writing style are directed at their customers, but in a sense, it’s kind of true. I should probably explain.

I’m a content writer whose work spans across different industries – health, fitness, nutrition, and supplementation, to name a few. I have clients that range from gyms and fitness centers to supplement brands, fitness equipment companies, doctor’s offices, and much more. I’d be doing a disservice to my clients if I didn’t provide them with the content they were requesting, right? But I think not just about my clients, but also how they are trying to service and get in front of their customers.

My Writing Style: Focus and Empathy Towards the Customer… Then the Client

When I’m writing content for my clients, I’m not thinking about the client – I’m thinking about their customers. If I bring value to the customer, the client wins because it’s their platform where they are publishing my content (typically on their website or blog). My writing style creates brand loyalty and sales conversion organically. Not only does my writing style include SEO to help the content rank and show up in SERPs, but it’s written to help my client’s customers get results.

Again, it comes back to if I can get my client’s customers results, that is a direct reflection of my client. If I were to only focus on my client and not who my content is being digested by, not only will my client lose, but so will the customer going to their platform to read the content.

Related Article: Why Do I Write So Much Bodybuilding and Fitness Content?

My particular writing style is engaging. It speaks directly to customers as if we were sitting down having a conversation – it’s very conversational. I want my reader to feel as if I’m speaking directly to them through the words on their screen. Content that feels robotic or without any personality to it is boring, bland, and unmemorable.

I want to be able to draw emotion from my reader in a way that they feel a certain way when consuming my content. They could feel the pain I describe because they can relate to a certain situation or the joy of achieving something simply by unpacking the process and accomplishment explained in a short paragraph.

Related Article: Forging Customer Relationships Should Be a Brand’s Priority

If I can’t evoke some sort of reaction from my reader with my writing style, I’m doing everyone a disservice. My writing style creates action. It provides real, solid advice and steps on how to accomplish something or provides information that can generate an understanding of why someone needs a particular product or service.

It’s not a sales pitch – no one likes to be sold. But everyone likes to buy what they feel they need and want. Let them make their own decision to purchase or not but help educate them through the buying process. Get it?

After 20+ Years, I’m STILL Learning

Complacency kills, and those who think they know it all often get knocked out by those who are eager to learn. My writing style is constantly changing and evolving to keep up with the times. Google has algorithm changes multiple times every single day that, as a writer, I need to think about and change the way I write to ensure Google picks up my content.

Related Article: Who Are My Favorite Clients to Work For?

Information changes on a daily basis, and new research is published on supplement ingredients, new studies come out on ways to improve fat loss or muscle building, the list goes on and on. You either adapt or die. I’m not here to stand on my soapbox and tell you that I’m better than everyone – I’m sure there’s someone better out there who I merely don’t know about. However, my constant pursuit of learning more to help my clients and their customers never ends.

Over the course of three years, I’ve written more than 5,000,000 words. If you were to break that down, it would equate to 5,000 articles (roughly 1,667 articles each year). If there’s someone out there who wrote more than 5,000 articles for clients in a span of three years, I’d love to meet them and shake their hand as I know how much work was needed to complete such a feat.

Related Article: Do I Ever Get Sick of Writing?

People say they can read an article and, without even looking, know I wrote it. It’s because of my unique writing style that people know what to expect when they see a piece of content that I wrote. Most writers put words down on paper to fulfill a project for a client without giving it a second thought, and that’s where they go wrong. Everything you write needs to provide value and not be written in such a way that it sounds like a blatant sales pitch or puts the reader to sleep.

After 20+ years of doing this, I’ve mastered this skill and perfected my writing style to engage with the reader. I’m proud to say that it’s for that reason why so many brands look to me for all of their content and copy needs. If you’d like to learn more or have projects you’d like me to handle, please feel free to contact me. I’d love to hear from you and better understand your needs and how I can be of service to your business.

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