What is a Wordsmith and Why Does Your Business Need One?
When you hear the word “wordsmith,” what comes to mind? A copywriter? Someone who writes? Technically, a wordsmith is all those things.
It takes a very particular set of skills to be considered a wordsmith, and if you have a wordsmith in your corner to help you build your business, you’re setting yourself up for success.
Using a wordsmith for your business is not only a good idea but also necessary if you want to win. If your hand isn’t raised that you have the skills to craft words in such a way to help persuade others, you’re leaving money on the table for your business.
According to the dictionary, the definition of a wordsmith is as follows: “A professional writer, who uses language skillfully; A fluent and prolific writer, especially one who writes professionally.” This could also be a content writing service.
It has been said that a picture is worth a thousand words. But I can guarantee that if you put an image of your product up on your website to sell, your conversion rate is going to be extremely low if you don’t have quality copy to go along with it. A picture isn’t worth a thousand words without a thousand words.
Sure, an image provides a visual of a product someone may be interested in purchasing, but without context surrounding what they are looking at, its features, its benefits, the problem it solves, etc., your potential customer will leave your website because it’s unclear how that product will help them. A wordsmith brings it all together to work in harmony to convert sales.
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So, what exactly can a wordsmith do for you and your business, and why is investing in a wordsmith the best thing you can do for your business? Let’s dig a little deeper.
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A Wordsmith Sells Products and Services Through the Written Word
If you were to think of sales, what do you think of? A used car salesman who never seems to shut up and keeps pushing the sale? You hear the all-to-common, “You look good in that car!” They tell you all about the features of what you’re looking at and push you to open up your wallet and make a purchase through constantly wheeling and dealing offers. Sure, that’s sales (but not ideal or what you want for your business).
A professional salesman has the ability to pull at your emotions and basically showcase a product or service in such a way that you find every reason possible to shout, “shut up and take my money!” That’s also precisely the role and responsibility of a professional wordsmith. They want to pull at your emotions. They want to cause you to expose your pain points and convey how this product or service will solve that issue.
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The only downside is that professional salesmen are being replaced by websites and sales pages, methodically written by a wordsmith to do the work of salesmen at a fraction of the expense.
It doesn’t matter if you’re selling a physical product or a service, you need a website these days. That website is part of your lead generation, your sales funnel, and the critical piece of closing a sale. Therefore, it’s only common sense that you would need copy written by a wordsmith that entices people to support your business in order to solve their problems or pain points.
Consumers are shifting towards buying everything they can online. They don’t want to leave their home. Clothing, cars, toiletries, office supplies, business services, cellphones, you name it. And if you don’t have a website that sells what you offer, you’re going to lose to your competitors. If you’re paying attention to consumer behaviors, or business in general, I’m sure this is not surprising to you.
So, what are you doing to make that shift and appeal to your target market? That’s where a wordsmith can become your greatest asset.
The Power of a Professional Wordsmith
Selling through the written word is a craft. It’s like choreographing a dance where everything flows seamlessly and leaves those who witness it in awe — wishing they were able to dance and have fun like those they just watched. A wordsmith is capable of crafting that “dance” for your potential customers. Their goal is to have them read the copy on your website and leave the readers wanting what you have.
While many people try to write their own copy for their business, many fail to realize all that goes into it. It’s not just tapping away at your keyboard and then hitting publish. You need the emotional element, the SEO, the authority, presenting the problem, offering the solution, and the hook that solidifies the sale through a call-to-action (CTA).
If you don’t like to write, more than likely, you aren’t going to produce something that will truly help with conversions on your website. Not only that, but from an SEO standpoint, where you want your business and products/services to show up in Google search, you need to fully understand how to use keywords and what Google is looking for in order to rank your pages and get them indexed. A professional wordsmith should possess all these skills.
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There’s no reason why you shouldn’t be utilizing a wordsmith for your business. It will free up time, allow you to put your efforts into other areas of your business, and prevent you from spending hours writing something that doesn’t help grow your sales.
However, not just any wordsmith will do. Many writers out there can spend all day banging away at their keyboards but lack the knowledge necessary to build website traffic, improve SEO, and convert sales. Just because someone is a writer doesn’t make them a wordsmith. And as much as you probably don’t want to hear this, hiring someone from Fiverr is not the answer.
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Paying someone $5 to build product page copy for you will produce $5 results for your business. With a wordsmith, you get what you pay for, and you need to find someone who is highly skilled and preferably someone who has been in the game for quite a bit of time.
Stats Don’t Lie and Tell the Story
You don’t have to take my word on the importance of a wordsmith. Below are some statistics you can read to better understand why hiring the right wordsmith is important when looking to build more sales.
- According to Boomerang, you get 36% more responses to copy that is understandable to third-graders. What this means is, don’t make your copy extremely scientific and hard to understand without having a deep knowledge of the subject. A good wordsmith can write specifically to your market and demographic but in an easy-to-digest form.
- Hubspot has shown that using a personalized call-to-action in your copy is 220% more effective than not using one. What this means is that you need to include a call to action that makes it seem like the message is directed specifically at the reader to act upon.
- Wishpond has found that the conversion rate of your landing page can decrease by 266% if you have more than a single offer. Don’t get caught up in making a bunch of offers on a single page, as it can confuse your potential customers and make them leave your website.
- According to Marketing Experiments, about 220% more leads can be generated by using long landing pages. Many businesses create short landing pages because they aren’t a wordsmith and are unsure what they should say — so they say the minimum to get by (or so they think). Short landing pages don’t provide the reader with enough information to make an informed decision to purchase.
- The Content Marketing Institute found that around 73% of companies pay a content strategist. That’s a pretty influential number when you think about it. 73% of companies find value in a wordsmith and their ability to plan out and execute a strategy to write content and copy for their business. A question to ask is that if you aren’t part of that percentage, what are you waiting for?
- Realbusiness states that 74% of web users pay attention to the quality of the spelling and grammar on company websites. What’s the moral of the story? If you don’t like to write or aren’t good at it, be sure to hire a wordsmith to handle your content and copy needs.
- According to NNGroup, people looked at 70% of the bulleted lists they encountered online. If you’re not using bulleted lists on your product page to hammer home your key call-outs, you are completely missing out.
- Hubspot found that 69% of marketers are investing in SEO marketing. Why? Because if you aren’t leveraging SEO on your pages, your page is not going to rank or be found online. A professional wordsmith can ensure your page is optimized for SEO.
Copywriting and Content is an Influential Form of Marketing
With hundreds of clients and more than 20 years as a professional wordsmith, I’ve been able to build two of the biggest writing service businesses that have gained global attention (Weik Fitness and Writing Rebels). We’ve taken on clients as small as a start-up with little capital to invest all the way up to established businesses doing millions of dollars a month in revenue.
Do you know what separates those who grow their business from those who don’t survive? Marketing and their ability to leverage copywriting and content through the use of a highly skilled and professional wordsmith.
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We have worked with budgets as small as $100 per month all the way up to $100,000 per month. By leveraging a wordsmith and chipping away at critical areas of your website where copy and content make sense, you can see dramatic improvements in your website traffic and sales conversion.
Best of all, using a wordsmith to build your content and copy is evergreen. Meaning once it’s up on your website, it can live there indefinitely and help boost your website traffic and sales.
Ads are a great way to market your business, but you need to dump money into the ads, and as soon as you stop funding them and they’re turned off, those ads no longer show up, and many companies notice a drastic drop in traffic and sales on their website.
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Using a wordsmith to build your content and copy never gets turned off. You invest in the areas you need to focus on and let them work organically in the background without needing to continue dumping money into them to make them work. That’s the beauty of having a professional wordsmith curate copy and content for your business.
It should be said that this is not a knock on ads or ad agencies, as I work with many of them to help their clients through content and copy to create a compounding effect and help build sales through strategic marketing techniques. Ad agencies either bring on a wordsmith or contract one out to help them write many of the ads they create (even they need a wordsmith for the things they do with their business).
In a world where content is king, how does your business align? Are you leveraging the power of a wordsmith to build out your content to bring value as well as having them write your product page copy? Do you feel you could benefit from their skillset and want to unload some of those projects to someone who is a master of their craft?
If you can’t write, don’t want to write, or simply don’t have the time to write, it’s time to hire a wordsmith. We would love an opportunity to work with you and help you create copy and content that improves your sales. Let us know how we can help you by clicking below, and let’s get things started!
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