The Power of Words: Your Business Needs a Website Copywriter  

By a show of hands, put your hand in the air if you feel you’re terrible at writing. More than likely, your hand is probably in the air (especially if you searched for and are reading this article). And that’s perfectly fine. Hiring a website copywriter is not something you should be ashamed of. Even if you consider yourselves creative entrepreneurs, hiring a copywriter for creatives or outsourcing to a copywriter service may be a great idea.

If you knew how many of the biggest brands in the world hire a website copywriter to create every single page of their website, you’d be shocked. Unless a brand has an in-house team that has a website copywriter on staff, most brands and small businesses will hire a freelancer and only pay for what they need.

But what is a website copywriter, and what does a website copywriter do? In this article, we will dive deeper into exactly what a website copywriter is, what they do, how you can benefit from hiring one, and whether or not you should try to write your website copy yourself.

Let’s dive in!

What Does a Website Copywriter Do?

A common question that gets asked quite often is what does a website copywriter do? After all, many assume that the task being completed is typing a bunch of words on a webpage, right? No, not quite.

Related Article: Beat Your Competition with a Health and Wellness Copywriter

A website copywriter is a professional who specializes in creating written copy for websites. Their primary goal is to craft persuasive and engaging copy that communicates a clear message, attracts the target audience, and encourages desired actions, such as making a purchase, signing up for a newsletter, or contacting the company.

Here are some of the key tasks and responsibilities of website copywriting services:

• Copy Creation

Website copywriters generate various types of copy for websites, including homepage copy, product pages and descriptions, service pages, sales pages, ad copy, FAQs, and more. They adapt their writing style to suit the specific needs and goals of each page.

• SEO Optimization

Copywriters often incorporate SEO-optimized techniques into their writing for a client. This includes researching relevant keywords and phrases, optimizing meta tags, and ensuring that copy is structured in a search engine-friendly way. The goal is to improve a website’s visibility in search engine results.

• Audience Research

Effective copywriting begins with a deep understanding of the target audience. Copywriters research the audience’s demographics, interests, pain points, and preferences to create copy that resonates with them.

• Clarity and Conciseness

Website copywriters aim to convey information clearly and concisely. They use simple language and avoid jargon to ensure that a broad audience easily understands the copy.

• Brand Voice

Copywriters maintain consistency with the brand’s voice and tone. They ensure that the writing style aligns with the brand’s identity, whether it’s formal, informal, professional, friendly, or any other tone that suits the brand.

• Call to Action (CTA)

Crafting effective CTAs is crucial for driving user actions. Copywriters create compelling CTAs that prompt visitors to take specific actions, such as “Buy Now,” “Learn More,” or “Subscribe.”

• Editing and Proofreading

Copywriters review and edit their work for grammar, spelling, punctuation, and overall quality. They ensure that the copy is error-free and polished.

• Copy Updates

Websites are dynamic, and copywriters may need to update existing copy to reflect product, service, or information changes. They also monitor the performance of copy and make adjustments as needed.

• Collaboration

Copywriters often collaborate with web designers, marketers, and other team members to ensure that the written copy aligns with the overall website strategy and design.

• User Experience (UX)

Good website copywriters consider the user experience. They structure copy in a way that is easy to navigate, and they may collaborate with UX designers to optimize the layout for readability and engagement.

• Research

To create authoritative copy, copywriters may need to conduct research on various topics related to the website’s copy, especially for blog posts and articles.

A website copywriter plays a crucial role in shaping the online presence of a business or organization. Their ability to create compelling and persuasive copy can significantly impact a website’s success in terms of attracting and converting visitors into customers or achieving other specific goals. So, now that we’ve answered the question of what does a copywriter do, the next question to be asked is do you need one?

Do I Need a Copywriter for My Website?

Whether or not you need a copywriter for your website depends on several factors, including your goals, budget, writing skills, and the complexity of your website.

Related Article: Hiring a B2B Copywriter Is the Ultimate Business Growth Hack

Here are some considerations to help you determine if hiring a copywriter is the right choice for you:

• Writing Skills

If you have strong writing skills and feel confident in your ability to create persuasive, error-free, and engaging copy, you may be able to write your website copy yourself. However, keep in mind that website copywriting often requires specific skills, such as SEO optimization and understanding user behavior, so assess your abilities honestly.

• Time and Resources

Creating high-quality website copy can be time-consuming. You may not need a copywriter if you have the time and resources to dedicate to writing and regularly updating your website copy. However, if you’re busy running other aspects of your business, outsourcing the writing can be a wise choice.

• Expertise

If your website covers complex or technical topics, it may benefit from the expertise of a specialized copywriter who understands the subject matter and can communicate it effectively to your target audience.

• SEO Needs

SEO plays a significant role in online visibility. If you’re unfamiliar with SEO best practices, hiring a copywriter with SEO expertise can help your website rank higher in search engine results and attract more organic traffic.

• Brand Image

Your website is often the first impression potential customers have of your business. A skilled copywriter can help you create copy that aligns with your brand image, tone, and values, ensuring a professional and consistent online presence.

• Conversion Goals

If your website’s primary purpose is to drive specific actions, such as product purchases, sign-ups, or inquiries, a copywriter can craft persuasive and compelling calls to action (CTAs) and landing pages that increase conversion rates.

• Copy Variety

If your website includes a blog, news section, or other copy-heavy areas, a copywriter can help maintain a consistent copy schedule and produce engaging, informative, and shareable articles that resonate with your audience.

• Language Barriers

If English or your target language is not your first language and you want to create copy for an English-speaking audience, a native English-speaking copywriter can ensure that your copy is clear, idiomatic, and culturally appropriate.

• Competitive Edge

If your competitors invest in professional copywriting, having well-crafted copy can help you stand out and compete effectively in your industry.

• Budget

Consider your budget constraints. Hiring a professional copywriter is an investment, and their fees can vary depending on experience and scope of work. Compare the potential benefits of improved website performance against the cost of hiring a copywriter.

In many cases, businesses and organizations benefit from the expertise and skills of a professional copywriter to create high-quality, persuasive, and effective website copy. However, the decision ultimately depends on your specific circumstances, goals, and resources. If you’re unsure, consulting with a copywriter or a marketing professional can help you assess your needs and make an informed decision.

What Is a Website Copywriter vs. Content Creator?

A website copywriter and a content creator are two distinct roles within the realm of online content production, and they have different focuses and responsibilities.

Related Article: Words to Sales — B2C Copywriters Drive Consumer Engagement

Here’s a breakdown of the key differences between these roles:

Website Copywriter:

• Primary Focus

A website copywriter specializes in creating written copy that is designed to be persuasive, informative, and action-oriented. Their primary goal is to engage visitors and encourage them to take specific actions, such as making a purchase, signing up for a newsletter, or contacting the company.

• Copy Types

Copywriters primarily work on essential website elements like homepage copy, product descriptions, service pages, landing pages, about pages, and calls to action (CTAs). They focus on crafting concise and compelling text that directly contributes to conversions and business goals.

• SEO Optimization

Website copywriters often incorporate SEO-friendly techniques into their writing to improve the website’s visibility in search engine results. This includes keyword research and optimization of meta tags and on-page copy.

• Audience Engagement

Copywriters conduct audience research to understand the target demographic, their pain points, and motivations. They tailor their writing to resonate with this specific audience, using persuasive language and brand-appropriate tone.

• Brand Voice

Copywriters maintain consistency with the brand’s voice and tone to ensure that the copy aligns with the brand’s identity and messaging.

• Conversion Focus

Their main objective is to drive conversions and achieve specific business goals through the website’s copy.

Content Creator:

• Primary Focus

Content creators have a broader focus that encompasses various forms of content production. They are responsible for generating a wide range of content, including blog posts, articles, social media posts, videos, infographics, and other multimedia content.

• Content Types

Content creators are versatile and can produce content for different platforms and formats. They often focus on educating, entertaining, or informing the audience rather than directly pushing for conversions.

• SEO Consideration

While content creators may be aware of SEO principles, their main goal is not always focused on optimizing content for search engines. They may prioritize creating valuable and shareable content over strict SEO practices.

• Audience Engagement

Like copywriters, content creators also consider the audience’s preferences and interests but may have a broader scope when it comes to content topics and themes.

• Brand Voice

Content creators may need to adapt their writing style to fit the platform and format they are working with. The emphasis may be on storytelling and engagement rather than maintaining a consistent brand voice.

• Conversion

Content creators may indirectly contribute to conversions by building brand authority and engaging the audience, but their primary focus is often on creating valuable content and nurturing relationships with the audience.

To summarize the above, while there is some overlap between website copywriter and content creator roles, they have distinct focuses and responsibilities.

A website copywriter specializes in crafting persuasive and conversion-oriented copy for specific website elements, while a content creator produces a variety of content types across multiple platforms with a broader emphasis on engagement and audience interaction.

Related Article: 10 Reasons Your Brand Needs an SEO Content Writer

Depending on your business goals and copy needs, you may choose to work with one or both of these professionals to create a well-rounded online presence.

How Much Does Website Copy Cost?

The cost of hiring a website copywriter can vary widely based on several factors. These factors include the copywriter’s experience, location, the complexity of the project, the length of the copy required, and the industry or niche.

Here are some general guidelines to help you understand the range of potential costs for hiring a website copywriter:

• Experience

More experienced copywriters typically charge higher rates. Entry-level copywriters may charge less, while seasoned professionals with a track record of successful projects and expertise in specific industries or niches may command higher fees.

• Location

The cost of hiring a website copywriter can vary by location. In general, copywriters in major metropolitan areas or regions with a high cost of living may charge higher rates than those in lower-cost areas.

• Scope of Work

The scope of the project will significantly influence the cost. For example, writing a single landing page or product description will cost less than creating an entire website with multiple pages, blog posts, and other copy elements.

• Copy Length

Copywriters may charge per word, per page, or on a project basis. Longer copy or projects with extensive research requirements may cost more.

• Industry or Niche

Specialized industries or niches that require in-depth knowledge, such as medical or legal fields, may command higher rates due to the expertise required.

• Timeline

Urgent projects that require a quick turnaround may result in higher fees, as copywriters may need to prioritize your project over other work.

• Additional Services

Some copywriters offer additional services like keyword research, SEO optimization, or content strategy development. These services may come with additional costs.

• Quality

The level of quality you expect can impact the price. High-quality, meticulously crafted copy may cost more than basic, straightforward copy.

• Revision and Editing

Consider whether revisions and editing are included in the copywriter’s fee. Some copywriters offer a certain number of revisions as part of the package, while others may charge extra for revisions beyond a certain point.

It’s essential to discuss your specific project requirements and expectations with potential copywriters to receive accurate quotes. Additionally, consider reviewing portfolios and asking for references to ensure you’re hiring a copywriter whose style and expertise align with your needs. Ultimately, the cost of hiring a website copywriter should reflect the value they bring to your business and the quality of the copy they produce.

Should I Hire a Website Copywriter or Do My Own Website Copywriting?

Whether you should hire a website copywriter or write the copy yourself depends on several factors, including your skills, resources, goals, and priorities. Here are some considerations to help you make an informed decision:

Consider Hiring a Website Copywriter If:

• Lack of Writing Skills

If you’re not confident in your writing abilities, especially in terms of creating persuasive and engaging copy, it’s often wise to hire a professional copywriter. Effective copywriting requires a specific skill set that includes marketing knowledge, SEO expertise, and an understanding of user behavior.

• Limited Time

Writing website copy can be time-consuming, particularly if you have many pages or need to update your copy regularly. If you’re already stretched thin with other aspects of your business, outsourcing the writing can save you time and allow you to focus on core tasks.

• SEO Optimization

If you’re unfamiliar with search engine optimization (SEO) best practices, a copywriter with SEO expertise can help improve your website’s visibility in search engine results, potentially driving more organic traffic.

• Specialized Copy

If your website covers complex or technical topics, hiring a copywriter with expertise in your industry or niche can ensure that the copy is accurate and effectively communicates your message to your target audience.

• Brand Image and Consistency

Copywriters can help maintain a consistent brand voice and tone throughout your website, creating a professional and cohesive online presence.

• Conversion Goals

If your website’s primary purpose is to drive specific actions (e.g., product purchases, lead generation), a skilled copywriter can craft persuasive calls to action (CTAs) and landing pages that improve conversion rates.

Consider Writing It Yourself If:

• Strong Writing Skills

If you have strong writing skills and are confident in creating persuasive and engaging copy, you may choose to write the copy yourself.

• Budget Constraint

Hiring a professional copywriter is an investment, and budget limitations may make it more practical to handle the writing in-house, at least initially.

• Subject Matter Expertise

If you are an expert in your field and can effectively communicate your knowledge, writing your own copy can be a valuable way to showcase your expertise.

• Personal Touch

Some businesses and entrepreneurs prefer to write their website copy themselves to infuse a personal touch and authenticity into their messaging.

• Control

Writing the copy yourself allows you complete control over the tone, style, and messaging, ensuring it aligns precisely with your vision.

• Small-Scale Projects

Writing the copy yourself may be practical and cost-effective for small websites or simple projects with limited copy needs.

In many cases, the decision may involve a combination of both approaches. You might choose to write some copy yourself while outsourcing specific tasks to a copywriter, such as crafting product descriptions or optimizing key landing pages. Additionally, you can collaborate closely with a copywriter to provide input, guidance, and your unique perspective to ensure the copy reflects your vision and goals.

Ultimately, the choice between hiring a website copywriter or writing it yourself should be based on your specific circumstances, resources, and the desired quality of the copy. It’s also valuable to seek input from professionals or colleagues who can provide objective feedback on your writing skills and copy strategy.

Hire a Copywriter to Help Business Owners Free Up Their Time

With everything mentioned throughout this article, hopefully, by now, you have a better idea of what a website copywriter can do for you and small business owners. You should have enough information to decide whether or not you feel you would benefit from a website copywriter and strategist. You should consider a remote copywriter if you don’t want to hire someone in-house.

Working with a website copywriter has many advantages and can help propel your business and brand past your competitors in your industry.

If you’re looking to hire a freelance website copywriter, feel free to contact us about your specific copywriting project, and we can work our magic to bring you the best website copy to match your brand identity and goals. Not only can you work with Weik Fitness if you’re a health, fitness, or supplement brand, but we also have a sister brand, Writing Rebels, that works with brands outside of niche that Weik Fitness specializes in.

Related Article: What’s It REALLY Like to Be a Supplement Writer

Frequently Asked Questions

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