Can Tai Lopez Save Bodybuilding.com from Their Struggles?
Tai Lopez is no stranger to building online businesses. For many, the name may not ring a bell, but I’m willing to bet if you Google “Tai Lopez Here in My Garage,” you’ll know exactly who he is.
Now, many of you may be wondering how Tai Lopez, who started out as a social media influencer, got involved with Bodybuilding.com. In a recent video, Tai mentioned that not only was his dad a professional bodybuilder, but he has been a fan of Bodybuilding.com for about 20 years.
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Moving on from his social media influencer status, Tai got into real estate and cryptocurrency, that further helped him build his wealth. Unlike most millionaires, Tai Lopez wasn’t handed a silver spoon growing up. He lived in a trailer and basically came from nothing. Eventually, his wealth grew, allowing him to acquire big brands at a discounted price due to their revenue slipping when physical retail locations began drying up, and e-commerce started taking over. He’s also known for his 67 Steps.
When looking at his current portfolio, Tai Lopez currently owns brands such as Modell’s, Dressbarn, Radio Shack, Pier 1 Imports, Stein Mart, MentorBox, Linens ‘n Things, Ralph & Russo, Franklin Mint, and FarmersCart. Essentially what Tai did was acquire these brands and help them improve their online sales to adjust to the changes in consumer purchase behaviors.
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Who is Tai Lopez?
Tai Lopez is an entrepreneur and online personality known for his prominent presence on social media platforms. Born on April 11, 1977, he gained attention for his marketing campaigns, motivational content, and self-help advice, particularly in the realm of success, wealth, and personal development.
One of his most well-known videos is the “Here in my garage” video, where he is seen standing next to a luxury car while discussing his reading habits and the importance of acquiring knowledge. This video, along with his other content, became widely shared and helped him amass a substantial online following.
Lopez often portrays a lavish lifestyle, featuring high-end cars, luxury vacations, and expensive possessions in his social media posts. He has leveraged this lifestyle imagery to promote his various educational programs, courses, and mentorship offerings. These programs typically focus on topics like entrepreneurship, financial literacy, investing, and self-improvement.
Tai Lopez’s marketing style has been both praised and criticized. His supporters appreciate his motivational content and the insights he shares from his own experiences as an entrepreneur. They find value in his advice on personal growth and achieving success. On the other hand, his detractors have accused him of promoting materialism and using flashy visuals to sell his products and programs.
Tai Lopez has successfully used social media platforms like Instagram, YouTube, and Facebook to build his brand and attract a large following. He often collaborates with other influencers and entrepreneurs, further expanding his reach. He has positioned himself as a mentor and coach, aiming to help others achieve their goals by sharing his knowledge and experiences.
It’s important to note that opinions about Tai Lopez are diverse, with some people finding his content inspirational and valuable, while others remain critical of his approach and authenticity.
Related Article: How Bodybuilding.com Changed My Life
So, how does Tai Lopez actually fit into the equation with Bodybuilding.com, did he actually purchase the brand, and is it possible for him to save them from their struggles?
Did Tai Lopez Actually Acquire Bodybuilding.com?
There seems to be some confusion out there on what exactly took place between Tai Lopez and Bodybuilding.com. When the deal broke, I was getting texts left and right asking what my thoughts were. I had to go do my own investigating to understand what took place since there was some confusion.
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Tai Lopez went to his social media and mentioned he bought the massive online supplement retailer while returning from a trip to Spain. However, none of the press releases that I’ve read said anything about him “acquiring” or “purchasing” the brand, but rather “partnering” with Bodybuilding.com.
While I don’t have all the exact details (I’m not sure anyone truly knows how the deal was structured), it seems that Tai Lopez may have purchased part of the brand and not fully acquired them. In all the statements I’ve read, executives of Bodybuilding.com have mentioned they are thrilled to “partner” with Tai Lopez and his company Retail Ecommerce Ventures (REV).
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The strategy of REV is to take struggling brands and utilize their name to recreate them online through affiliate marketing programs.
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