Seasonal Flavors and Launches Are a Hit for Supplement Brands
Holidays bring many people together. It also opens up the opportunity for supplement brands to launch seasonal flavors. While some brands relaunch seasonal flavors annually, some keep them around year-round. Regardless, consumer’s eyes light up every time they see their favorite seasonal flavors on their supplement retailer’s shelves or online.
Brands See Big Booms in Sales
When the holidays come rolling around, brands leverage the occasion and season by showing their creative side and coming to market with some pretty unique flavors of protein powder and protein bars. For example, Nutrabio launched an Irish Whiskey Cream flavor of their Classic Whey as one of their seasonal flavors. This special edition was launched (as if you couldn’t tell) for St. Patrick’s Day. The packaging had a really cool looking jacked leprechaun flexing on the label.
The brand Grenade followed suit with their own seasonal flavors when they launched a Carb Killa Easter Egg which was a huge grenade-shaped low sugar chocolate egg. Being that they expected their chocolate egg to sell out quickly, they put a max of two per person that can be ordered. Unfortunately, if you were in the United States, you missed out as this innovative chocolate egg was only available through UK and European retailers.
The functional company, Macro Mike, decided to toss their hat in the seasonal flavors ring when they relaunched their Spooky Choc Mint flavored plant-based protein for a special release on a Friday the 13th. Clearly, as the name would state, Macro Mike originally launched this protein powder for Halloween.
Then come all of the fall flavors that will be resurfacing later this year like pumpkin spice everything and pumpkin pie flavored products. Not to mention Christmas cookie, peppermint, snickerdoodle, gingerbread, eggnog, and candy cane flavors to finish out the year strong.
Personally, I love it. Some people will think it’s gimmicky, but I think it adds a nice change of pace to the boring vanilla and chocolate flavors that everyone has. You can only drink so many of those staple flavors before you almost have to force-feed it to yourself. The products mentioned above provides a nice change of pace as well as some excitement. In fact, many people look forward to the holidays not only because they will get some much needed time off from work (can we all clap about that?), but because they will be able to pick up some really cool and unique supplements (or maybe that’s just me getting excited about these products?).
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