RYSE Likes the Bad Boy Image with Their Sponsored Athletes?
The lifestyle supplement brand RYSE has hit the ground running since the launch of its brand and is looking to make a huge splash in 2020. But will the latest move with their sponsored athletes come back to haunt them or will it play out in their favor?
To set the stage, back in 2018, RYSE sponsored MMA fighter, Conor McGregor. Conor, while being one of the greatest fighters in MMA history, has had his fair share of not so proud moments that got him in quite a bit of trouble legally. Conor was arrested for his role in damages done to a bus holding other UFC fighters when he was in a rage and took out his frustration. Then, news broke that Conor punched an old man in the face at a bar. When it comes down to it, this not only affects Conor but also his sponsors – like RYSE.
In their latest move, RYSE signed 4-time Men’s Physique Olympia champion, Jeremy Buendia. If you follow the industry, you know Jeremy has had some issues of his own over the years. Which begs the question if RYSE is looking for a “bad boy” image with their athletes?
Is this a good move RYSE the brand?
Was This a Good Move for RYSE?
Out of everyone RYSE could have signed, I’m left scratching my head. Not only do I think signing Jeremy is a bad look for the brand (in my opinion), but I also don’t think it’s going to help them increase their sales.
With Jeremy talking about a comeback to the Olympia stage (which I’ll have a separate article on), I really don’t believe he will come back to reclaim his title and therefore it doesn’t make much sense for RYSE to sign him. It makes for a good storyline, but the competition these days has improved and I’m not sure the physique Jeremy has is what the Olympia judges are looking for – but I could be totally wrong?
I’m not here to demonize Jeremy as he hasn’t been proven guilty of any of the things he has been so-called “exposed” for doing. I hope he comes back and proves everyone wrong and is a contender for the title. But I just don’t see that being the case, which again, makes me question what RYSE wants out of this partnership.
RYSE has a very cool supplement brand and one that I think many people will flock to. They have everything from protein powders, to pre-workouts, BCAAs, testosterone boosters, fat burners, protein pancakes, and focus products. Essentially, products in all the hot categories found on the market these days.
All that being said, I’m not sure what value Jeremy brings to the table with RYSE. Does he have a following? Sure. But signing someone who has had some anger management issues in the past may not be the best move for your brand. You want someone relevant in the industry at the moment – similar to Conor McGregor even though he isn’t the poster boy for being calm, cool, and collected. But he does bring an entertainment factor with him.
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