Programmatics: Fast and Immediate Results for Advertising
Have you been trying different ways to market and advertise your business with little to no success? Or maybe you’re just starting your business and haven’t got a clue where to even begin? Programmatics, also referred to as programmatic advertising, is a rapidly evolving media tactic that can provide you with amazing results.
According to emarketer, it is estimated that 88% of the digital display marketing in the US will be done by programmatic advertising by the end of 2021.
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What are Programmatics and Programmatic Advertising?
Programmatics is growing rapidly as more and more businesses employ this advertising strategy to propel their growth and get an almost instant measurement of their return on investment (ROI). This allows quick feedback on how well a particular tactic is working and if they need to change or tweak things.
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Programmatic advertising is the data-driven and the most efficient way of buying and selling digital ads. Unlike manual advertising, where you need to buy from the publishers directly, with programmatic advertising, you can automate and optimize your digital campaigns. Programmatics use algorithm software and can take your advertising efforts to the next level.
Basically, there are two parties are involved with programmatics:
- Advertiser or Buyer
- Publisher or Seller
According to Statista, the global programmatic ad spends reached an estimated $129 billion in 2020. And the spending is set to surpass $150 billion by 2021. The United States is still the leading market for programmatic advertising on a global scale, but marketers from countries like China and UK are also embracing the benefits more than ever.
Marketers are putting 50% of their media and advertising budget into programmatic advertising. But you might still be wondering if you need it and if this is the right choice for you, correct? Well, here are a few benefits of programmatics that will help you to make a better decision:
1. More Effective
Programmatic advertising (like DSP) can be more effective than traditional marketing. You have the ability to specifically target the audience you want to get in front of. You can identify the audience and run ads based on demographics, interests, etc. Reaching out to the right audience at the right time can make the campaign extraordinarily effective and boost your sales.
2. Real-Time Analysis
In the case of traditional media, you will have to wait for the campaign to end to get the insights. But when using programmatics, you can get the reports and analysis in real-time that can help you understand where you need to make improvements to get the desired results you’re after. Also, you can quickly optimize the campaigns.
3. Transparency
This is one of the most significant benefits of programmatic advertising. It gives clear insights into the audience’s behavior and real-time access to the data, which helps in maximizing transparency. By being incredibly transparent, it helps with improving the overall performance of the marketing tactic by allowing you to optimize the campaign at any point.
4. Saves Time and Cost
Wouldn’t it be nice to get back some of your time while also keeping money in your pocket? Of course! Unlike manual advertising, where brands have to go to each publisher, programmatic advertising helps by automating the buying and selling of ad inventory. The ad placement can be done in seconds which makes it the quickest way to market your brand in the digital world.
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Also, it helps in cost reduction by targeting specific audiences and helping your business get better conversions.
Programmatics and Programmatic Advertising Simplifies the Process
As compared to manual ads, programmatics is one of the most effective and efficient ways to buy ads these days. The data-driven approach helps with saving time and cost and provides transparency and relevancy. No one wants to spin their wheels and, month after month, be burning money on marketing without seeing any ROI. Programmatics is the perfect way to streamline the process and help get instant results.
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If you are still unsure about programmatic advertising and how it works, it is better to ask for help from a media partner (our hand is raised). A media partner can help you align your marketing efforts with your business goals and leverage them in the best and most effective ways possible.
In all honesty, if you are not taking advantage of programmatics, you are missing out on an incredible opportunity to grow your business.
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