How an Artistic Mind Created #Not4Pussy Supplement Line
They say the best ideas are formulated when your back is against the wall and on the brink of losing everything. This couldn’t be any more true for Koray Akbiyik. While the international brand #Not4Pussy is exploding across the globe, the idea came out of the combination of desperation and creativity.
Disclaimer: This article is for informational purposes only and is not meant to treat or diagnose any condition. It is recommended that you speak with your doctor before starting any exercise program, changing your daily nutrition, or adding any supplements to your regimen.
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Life Has Its Ups and Downs… Play to Your Strengths
In 2014, Koray Akbiyik was on the verge of losing everything. To make matters even worse and more stressful, his wife was pregnant at the same time. A business deal gone awry had Koray and his wife pack up their things and move to a new city, only to find out the business owner decided to walk away from the deal, leaving Koray and his pregnant wife without a place to live and no way to bring in any income.
For nearly a decade before this unfortunate event, Koray Akbiyik worked for Olimp Sports Nutrition. Koray had a vast knowledge of supplements and sports nutrition while also being an incredibly talented artist – especially in the realm of graffiti. Staring at a mountain of debt, he knew he needed to find work to support his growing family. For the next two years, Koray helped build Gigas Nutrition before a lightbulb went off in his head for the #Not4Pussy supplement brand framework.
Koray Akbiyik closely watched the supplement industry and the changes that were unfolding with the rise and fall of specific categories and what the brands looked like who were currently winning in the market. He noticed that many of the brands in the pre-workout category used skulls on their labels or in their marketing, and all of the labels read a warning similar to “caution” or “dangerous.” It was a very hardcore vibe they were presenting. It’s essentially what the consumers were gravitating towards.
In September 2016, the #Not4Pussy brand was officially formed. The cumulation of data collected over the years helped Koray Akbiyik launch his first products under the #Not4Pussy name and create a cool and unique look to his brand by utilizing the look and feel of a psychedelic mouse.
For instance, if you look at one of their best-selling products (Psychodelic P-Matrix pre-workout), on the front of the label is a crazed mouse that is animated and eye-catching. While the mouse is not on all of the product labels, it was that little creative creature who helped put #Not4Pussy on the map and get recognized in the supplement market.
To further illustrate the fun with the #Not4Pussy brand, Koray Akbiyik got even more creative with the directions on the label copy and turned the recommended intake into a joke when he put on the label, “Two lines One nose. Just Kiddin.” And then proceeds to explain exactly how to use the product correctly. The brand is fun and exciting. Playful yet a hardcore brand.
Koray credits his passion for art and his artistic ability combined with his vast supplement knowledge for the design and look of the brand along with the solid formulations.
Five Years into #Not4Pussy
While the name of the brand may turn some people off, the feel of the brand that Koray Akbiyik was going for was a truly hardcore look and feel for only those who weren’t afraid to push themselves in the gym and not wave the white flag when their workout got intense.
It’s been five years since Koray first started the brand, and with his 25 years in the supplement game, he’s not afraid to say it would never have happened without the help of his friends and customers who believed in the brand and purpose. The community has embraced the brand and loves its rebellious feel. #Not4Pussy has created a ton of hype that has been unbreakable to this day.
What truly put #Not4Pussy on the map are their pre-workouts. They now have eight different versions of their legendary #Not4Pussy pre-workout. But make no mistake, this brand is not a one-trick pony. #Not4Pussy has over 50 products and sells their extensive line in 62 countries.
The #Not4Pussy brand follows a very special and humble philosophy:
- We are not the greatest, but we are different – and that’s a good thing.
- We design formulas that are really special and unique.
- We design and recognize value.
- We develop products with passion.
- Influencers with 1 million or 100 followers have the same value in our eyes. For us, it is merely the person who stands behind our brand that counts.
- We owe the success of the brand primarily to our customers, followers, and retailers. We don’t sell our products to every retailer or wholesaler because we want to have a relationship with them first and get to know them on a personal level before we form a business relationship. Everything is built on trust and respect.
- For us, there is no competition, but there will always be competitors, and we fully respect them, whereas other brands consider them “the enemy.”
Just a Mouse Making a Ton of Noise in This Gigantic World
Koray Akbiyik says that they are setting a new industry standard when it comes to the flavor of their protein powders – especially the vegan VGainz 4U protein. Their 4YourGainsBro EAA supplement has some pretty unique flavors that customers rave about and keep coming back for more.
While many brands follow all of the others (mimicking what works), #Not4Pussy is going to expand their business their way and has no plans of doing what everyone else is doing, just to follow suit. They will continue to build out their portfolio in the area of regeneration, recovery, and peptides – providing their customers with what they’re looking and asking for.
Speaking of new products… on June 6, 2021, #Not4Pussy launched their new Transform U Matrix – Black Legacy Edition. This is a focus and pump pre-workout that is unlike anything the pre-workout category has seen before. If you haven’t tried it yet, hop online or head over to your local retailer and grab a tub. You won’t be disappointed!
Try #Not4Pussy for Yourself
For those in the US who see the brand all over the internet… GREAT NEWS! Once the pandemic has come to an end, and some normalcy has returned to business and society, #Not4Pussy will be looking to expand their brand over into the US.
If you would like these products, speak to your local supplement retailer or tell your online retailer you’d like to purchase the #Not4Pussy products.
Additionally, if you’re a distributor in the US looking to bring in new brands, #Not4Pussy would love to speak with you and potentially come to an agreement to have you distribute their products throughout the United States.
You can check out the #Not4Pussy website by clicking here.
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