Muscle Maker Grill on the Move
I’m not going to lie, when I was with MET-Rx I loved traveling to New Jersey. Not because of the beaches, but because of the Muscle Maker Grill locations. Now, Muscle Maker Grill is expanding and you can find them in NY, PA, VA, MA, NC, IL, GA, FL, KS, NE, TX, AZ, NV, CA, and even one opening in Kuwait. Just about every month it seems like a new location is opening in the US. It’s amazing to watch the growth of this business from when it first started. Now, they are on a warpath to provide health-conscious people with high quality, protein-packed meals so you don’t need to eat fast food.
The Beginning of Muscle Maker Grill
It all started with a man named, Rod Silva. Active in fitness and bodybuilding, Rod was sick of not being able to find the food he needed to support his lifestyle when eating out at a restaurant. And when he could, he’d need to explain exactly how he wanted every part of his meal prepared. He decided enough was enough and saw a void in the marketplace for a place that like-minded individuals could go to get healthy food, prepared how a bodybuilder and fitness enthusiast would want it.
In 1995, Rod opened his first Muscle Maker Grill location. He had an extremely diverse menu to appeal to anyone who would walk through the door. Patrons were able to order fresh food made with real ingredients no matter if they wanted something grass-fed and high in protein, vegetarian, gluten-free, or low-carb. Personally, I was in heaven. And trust me, when I tell you over the course of my career with MET-Rx, I’ve spent hundreds if not a thousand plus dollars at Muscle Maker Grill locations, it’s the truth.
More than anything, the food was great, but the company you surrounded yourself was even better. No matter where you looked, you were surrounded by people who live the lifestyle, exercise regularly, and who share common goals. You can strike up a conversation with just about anyone. In fact, it helped my business eating there because while sitting down enjoying a meal, everyone would see my MET-Rx apparel and come over to me asking questions—many of them would go buy a drink from the cooler or ask for a protein shake using a MET-Rx meal replacement packet. It was a win-win for everyone.
Expansion
When Rod started franchising the locations, things completely blew up (in a good way). Everyone seemed to love the business model and wanted to be a part of the MMG franchise program. There were even some businesses who opened their own business trying to mimic what Rod built, but called it something other than Muscle Maker Grill, and most of them failed miserably in comparison. In my opinion, there’s only one Muscle Maker Grill—often imitated, never duplicated.
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