Gamers in the Supplement Industry’s Crosshairs
I remember back when I was a kid, I would sit in front of the television playing video games as if it were my job. I would dream of just playing video games all day long and never needing to work a day in my life. Well, that’s the reality of many gamers these days. Who would have thought that e-sports would take off the way that it has and that there is so much money to be made from playing video games like Fortnite
There is a dude named Tyler “Ninja” Blevins who plays video games on the Twitch platform and makes over $500,000 per month – and he’s only 26 years old. Yes, you read that correctly, half a million dollars each month for playing video games. With that being said and huge money to be made, gamers are now being targeted by the supplement industry as well as others.
A soft drink (soda) company seems to be the first player in the beverage space to think outside the box and target gamers. This could be a huge play for them and one I feel could do extremely well.
Do the Dew with Gamers
If you remember back in the day, Mountain Dew used to target the “extreme” demographic. They wanted the thrill-seekers, the adventurous, and those looking for a soda with a higher caffeine count compared to others on the market. Well, it appears they are back at it again and this time see value in the gaming community.
Gamers are constantly stuck staring at their television or computer screens playing video games. To pull them from their game would be nearly impossible. Their house could be on fire and they’d probably still be sitting there when it burned to the ground playing their video game unphased.
Mountain Dew has launched a new line of beverages aimed at gamers called Amp Game Fuel. The ingredients include things like caffeine, yerba mate extract, L-Theanine, and ginseng root. The goal is to improve gamer’s alertness and accuracy during gameplay. Each 16oz can has 90 calories as well as 90mg of caffeine (which I actually think is quite low for this type of product and that gamers tend to already be deep in the energy drink market). In addition, they made the can re-sealable which, in my opinion, is a great play. It is available in four flavors: Charged Original DEW, Charged Cherry Burst, Charged Tropical Strike, and Charged Berry Blast.
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