Fitness Industry Changes Are Hurting the Fitness Industry
I remember back in the day when fitness shows were on television. ESPN was airing them and personalities like Kiana Tom and Denise Austin were making you sweat right in the privacy of our own homes. Then with a snap of ESPN’s fingers, they all disappeared, even Gilad – remember that guy? I’m not sure what happened, but between then and now a shift has happened and there are a lot of fitness industry changes. And unfortunately, these fitness industry changes are hurting the fitness industry.
Do You Even Work Out? Major Fitness Industry Changes
I’m not even going to get into the Photoshopping going on today as I feel like that has been beaten to death even though some people still think they are being sneaky by doctoring up each of their photos (I’ve also written about that topic in the past). But, the more I look at the fitness industry and the fitness industry changes, the more I see it’s flooded with self-centered individuals who are more focused on taking selfies than they are with fitness itself. The fitness aspect is simply a facade. These fitness industry changes are damaging the actual hard work that many individuals have put into achieving a REAL look.
Since when was taking a photo of your glutes or boobs related to fitness? You know, the ones shot in bathrooms where EVERY pose is the same because the position accentuates their “assets.” Sure, guys like looking at them, but where is the correlation between fitness and exercise, and fake boobs and butts? It’s blatant. Look, I’m not dumb. I know fake when I see it and these fitness industry changes are damaging the industry as a whole. I think most people can too. I also understand that a high percentage of women in the industry have enhancements done to help with their “look” both on stage and off. They give off a “fuller” look compared to someone who is completely straight up and down regardless if they are viewed from the front or the back. And sex sells.
But, take a look at many of the women who are entering the industry these days. An outsider would think it was the porn industry and these fitness industry changes are not helping it go mainstream. Yet, for those who have been in the industry for any number of years would know that this is just the norm – which is extremely odd when you think about it.
Related Article: The Downfall of the Fitness Industry Is Upon Us (Bad News)
Guys in the industry obviously need to be muscular, lean, and majority of them fit the part. But even guys are narcissistic in how they market themselves. I understand their body is their brand and they need to show it off, but most of them are more interested in making money for their “brand” than they are focusing on fitness which is the industry they are in.
One individual who I worked closely with when I was at MET-Rx and someone who I believe represented the industry to the fullest and was the largest ambassador was Greg Plitt. Greg and I worked on many projects during his time on this earth and I can truly say that he wanted to promote fitness to anyone and everyone as well as be a source of motivation for them to get out and take charge of their own life. Those in the industry today, not so much – which is a shame. I’ve learned a lot from Greg as have many others. It’s a shame he was taken from us all way too soon.
Today the greatest asset someone in the fitness industry possesses is a selfie-stick and phone – large mirror with perfect lighting are optional as they can apply filters to enhance their physique and upload it to their social media platforms. This is not one of the fitness industry changes that helps with growth.
Click here to continue reading…
*Disclosure: This article may contain affiliate links or ads, which means we earn a small commission at no extra cost to you if you make a purchase through these links. These commissions help support the operation and maintenance of our website, allowing us to continue producing free valuable content. Your support is genuinely appreciated, whether you choose to use our links or not. Thank you for being a part of our community and enjoying our content.
PLEASE CONSIDER SHARING THIS ON YOUR SOCIAL MEDIA TO HELP OTHERS LEARN MORE ABOUT THIS TOPIC. SIMPLY CLICK BELOW!
