Emails That Sell: How an Email Copywriter Drives Conversions
Do you use email? Of course, you do; everyone uses email. The question often arises of whether a business really needs an email copywriter or if they can simply wing it and fire out an email in hopes that people open it.
Well, have you tried that?
Do your emails or newsletters seem to be disappearing into the void? You’re sending them out, but there’s no response — no clicks, no sales, just echoing silence. It’s disheartening because you’re aware of the immense value your brand can offer.
But the fact is, you can have the best brand in the world but if you don’t leverage the power of a professional email copywriter, your emails will end up in people’s trash folders.
The experience of putting so much effort into crafting emails with a CTA (call to action) that seemingly fail to make an impact is all too familiar for many of us, and it can feel like you’re speaking into a void.
Interestingly enough, 24% of subscribers decide whether to open an email based on the preview text alone. Discovering this was a pivotal moment for me and propelled me on a deep dive into the nuances of effective email marketing strategies for my clients.
Needless to say, I unearthed some invaluable insights along the journey that has helped me be touted as one of the top email copywriters in my niche.
This article aims to shed light on how leveraging the expertise of a proficient email copywriter can revolutionize your email campaigns from overlooked messages to potent engagement catalysts that not only spike traffic but also significantly save time and elevate sales conversions for your brand.
Are you ready to improve your engagement and convert more sales through a single email? Do you want to increase your revenue from email marketing? Make sure you’re ready because we’re going to dive deep!
If you have zero interest in hiring someone but would rather improve your own skills as a writer, I wrote a book that unpacks every single strategy I used to build all of my six-figure writing businesses. Click here to grab a copy.
Key Takeaways
- A skilled email copywriter can change your emails from being ignored to getting opened and acted on. They use special writing tricks to make people want to read more and buy things.
- Good email writers help save time, increase sales, get more people to visit websites, and give a professional touch that makes your brand stand out.
- They know how to catch someone’s eye with the email subject line of an email so that person wants to open it. Once they have their attention, persuasive writing convinces them to take action, like making a purchase.
- Email experts use automation and personalization in campaigns tailored for health and supplement brands. This leads to better customer relationships, repeat business, and higher revenue.
- When picking the right email writer for your brand, look at their experience with similar brands, what other clients say about them, and make sure they understand your goals well.
Table of contents
Why Do You Need an Email Copywriter?
Those who know, know, and those who don’t know, seem to think they don’t need an email copywriter. They try to do everything themselves, but in the long run, all they are doing is wasting time, resources, and potentially causing those on their email list to unsubscribe.
Be honest with yourself… if you’re writing and it’s not your wheelhouse, how much time are you wasting? Think about how you could have better used that time to build your business rather than writing an email that you struggled with.
An email copywriter can help you save time and effort, boost sales conversions, increase website traffic and engagement, stand out with a professional touch, and leverage expertise in email marketing and sales strategies.
Also, for e-commerce brands, the goal is to improve revenue with email automation and different service offerings.
I’m also going to throw it out there, and it’s not meant to throw shade at anyone looking for a copywriting job, but if you’re looking for a professional email copywriter, you’re not going to find them on Fiverr or UpWork. Why? Because if they were true professionals (not hobbyists) and took their business seriously, they would have created a business and built a website.
Far too many people hire a copywriter from such places because they are inexpensive, and then after wasting their money, they come to us to fix their email copy and build out an email marketing campaign (we’ve seen it enough that we felt it needed to be said in the article).
1. Increase website traffic and engagement
Since I can’t speak for everyone, I’ll speak solely for myself here. I craft emails that grab readers’ attention and make them click through to the website. This leads to more people visiting your site and staying longer, which is great for business.
Why do clients trust me to write better than others? Because after being in the industry for over 20 years, I have way more experience and industry knowledge than some random person who wants to write your email marketing copy. Business owners couldn’t be happier with the results we provide after we create an email for them.
With personalized and relevant content, I ensure that each email feels like it was made just for the reader. This personal touch boosts website traffic and keeps users engaged.
By focusing on what matters most to your audience, I use persuasive writing to highlight the benefits of your products. Each email aims to solve a problem or fulfill a need for your customers, making them more likely to visit your landing page or browse your product offerings.
Engaging copy not only improves open rates but also encourages readers to take action, driving more conversions and enhancing brand awareness.
2. Saves time and effort
Running a successful brand means every minute counts. Hiring the best email copywriter saves precious time and effort. Instead of spending hours trying to craft the perfect message, my clients come to me to engage their audience through compelling emails.
This allows them to focus more on developing new products and strategies for their business while I handle all of their content and copy needs.
Email marketing demands expertise for it to be effective. By trusting this job to someone skilled in writing great email copy, you can avoid common pitfalls that could waste time or lead to less engaging campaigns that simply sit in an inbox or get immediately deleted. You need to write a compelling email that gets solid email open rates. And a great email copywriter can do just that.
It’s all about working smarter, not harder, ensuring every email sent out is primed for success without draining resources. A professional email copywriter is able to put all of the puzzle pieces together and help your business grow.
3. Boost sales conversions with your subscribers
Hiring an email copywriter is a smart move to increase sales. A skilled writer creates powerful emails that turn leads into buyers. They know how to use words to persuade people to click through and make a purchase.
As you can see at the top of every page on my website, “WORDS HAVE POWER.”
Effective email marketing turns interest into action.
I craft every message with the goal of boosting your sales. Utilizing proven tactics like creating a sense of urgency or highlighting unique benefits, I ensure each campaign drives revenue.
My expertise in conversion copywriting means more of your emails lead directly to sales, making your email list a profitable asset for your business.
4. Stand out from the competition with a professional touch
Crafting attention-grabbing subject lines and persuasive copy is essential to make your emails stand out from the competition with a professional touch. You need to make your subject lines pop and grab the reader’s attention; otherwise, you’re leaving money on the table if they never even open your next email.
An expert email copywriter understands the complexities of email marketing strategy and how to create engaging content that resonates with your audience, driving better open rates, and ultimately boosting sales conversions.
Skilled writers can help your brand communicate value effectively through compelling email content, enhancing engagement and setting them apart in the marketplace.
Moreover, if you have a blog on your website, you need to leverage that to stand out. I’ve built out content calendars for hundreds of brands over the years, and those who combine the power of a blog and email marketing have the best results.
As an email copywriter, it’s my job to help get eyeballs on those blog posts and help readers move from email to blog to product page to purchase.
5. Expertise in email marketing and sales strategies
Do you enjoy writing copy? Do you understand all the components that go into good email copy? If not, hiring an email copywriter is the best thing you could do for your business. You want a copywriter who specializes in your niche and industry. Each time you send an email, your subscribers should be eager to open it. If not, your email may end up being deleted, and your audience will never get to your article or sales page.
I specialize in creating email marketing and sales strategies tailored to health and supplement brands. But that’s just one of our services here at Weik Fitness. If you’re a brand outside the health and supplement niche, feel free to reach out to our little brother brand, which I also own, Writing Rebels.
With my expertise, I’ll help you craft compelling subject lines and persuasive copy that resonate with your audience, ultimately driving engagement and boosting your sales.
By utilizing effective email sequencing, we can ensure that your messages are delivered at the optimal time for maximum impact, leading to improved revenue through increased open rates and click-throughs.
How an Email Copywriter Can Help Your Business
An email copywriter can assist your brand by improving revenue through email automation and offering different content and copy services.
We can also help e-commerce brands stand out in the everchanging realm of email marketing with expertise in crafting attention-grabbing subject lines, persuasive copywriting, and effective email sequencing.
1. Ecommerce brands
Email copywriting is crucial for driving traffic, engagement, and sales for health and supplement brands (typically who we work with here at Weik Fitness). An email copywriter can help nurture and craft compelling content tailored to the needs of e-commerce businesses.
Effective email marketing strategies are essential for driving revenue, engagement, and conversions in the competitive realm of ecommerce.
Crafting attention-grabbing subject lines, writing persuasive copy that creates a sense of urgency, and utilizing effective email sequencing are crucial elements an expert email copywriter brings into play.
2. Improved revenue with email automation
Looking to boost your revenue with email automation? As health and supplement brands, personalized email campaigns tailored to your audience can significantly drive sales. With relevant content and personalized messages, you can effectively engage and build trust with customers, leading to increased sales and customer loyalty.
This approach aligns with the fact that the average ROI from marketing automation is $5.44 per dollar spent, making email the most frequently utilized method in today’s digital landscape.
Utilizing a kick-ass welcome email series for your health and supplement brand drives more revenue than having a single welcome email or none at all. Personalized email content designed to create a sense of urgency has been proven beneficial for engaging with the audience and driving sales.
3. Different copywriting services and offerings
Email copywriters offer a range of services catered to health and supplement brands, including crafting engaging welcome campaigns, promoting new product launches, pushing new blog content out to the masses, and reviving customer interest through re-engagement emails.
These expertly written emails are designed to effectively communicate brand value and entice customers to take action. With specialization in B2B and direct sales, as well as brand storytelling, an email copywriter can provide tailored solutions for businesses looking to boost engagement with their target audience.
How Email Copywriters Drive Engagement
Craft attention-grabbing subject lines to compel readers to open emails. Write persuasive copy that prompts action and engagement. Utilize effective email sequencing for maximum impact.
It’s THAT simple! Unfortunately, not every email copywriter can get the job done.
1. Crafting attention-grabbing subject lines
Crafting attention-grabbing subject lines is crucial for maximizing engagement in email copywriting. Decoding the psychology of irresistible and compelling subject lines is essential to crafting effective email content.
Crafting compelling subject lines that are concise, intriguing, and elicit curiosity is important for driving engagement. By using creative language and understanding customer interests, I can create subject lines that prompt immediate interest and boost open rates, ultimately leading to increased conversions.
2. Writing persuasive email copy
When writing persuasive copy, it’s crucial to use language that speaks directly to the audience and addresses their specific needs. Crafting compelling content with a clear call-to-action increases engagement and drives sales.
By using storytelling and persuasive language, email copy can effectively engage readers and encourage them to take action toward better health and wellness. Good open rates, creative subject lines, and well-written body copy are essential for successful email marketing in this industry.
By utilizing persuasive language and clear CTAs, we can craft emails that resonate with health-conscious individuals seeking more than just products but also tailored solutions designed to enhance their well-being.
How to Choose the Right Email Copywriter
Choosing the right email copywriter involves considering their experience, reputation, and communication skills. For more details on how to select the best fit for your business, let’s start unpacking things.
1. Email copywriting experience and expertise
An email copywriter with experience and expertise can help health and supplement brands by crafting compelling content tailored to their audience. With a deep understanding of email marketing strategies, they possess the skills to optimize subject lines and drive engagement, ultimately boosting revenue for the brand.
Skilled in navigating the complexities of the ever-evolving realm of email marketing, an experienced email copywriter is an invaluable asset for health and supplement brands seeking more than just standard promotional emails.
Not only have I worked specifically in the fitness and supplement space during my career, but for the past 20+ years, I’ve been a writer in the industry. After helping hundreds of brands, I’m fully confident in my ability to help brands grow through content and copy.
2. Reputation and testimonials
Positive reviews, testimonials, and influencer endorsements play a crucial role in boosting the reputation of an email copywriter. Leveraging these can help health and supplement brands establish trust with their audience.
Testimonials from satisfied clients can provide reassurance and confidence in the expertise of an email copywriter. As health and supplement brands seek effective communication to connect with their target market, highlighting previous successes through testimonials can reinforce credibility and competence in crafting engaging email content.
3. Communication and collaboration process
When working on email copywriting, let’s collaborate closely to understand your brand and audience and who you really want each piece of copy to target.
Your feedback will help tailor the content and copy to resonate with your customer base. Regular communication ensures that we stay aligned with your brand voice and messaging goals while driving toward engaging email campaigns tailored for health and supplement brands.
Hire an Email Copywriter — How Can I Help You Today?
To put a nice bow on this entire article, hiring an email copywriter can significantly boost your business… Period.
We craft attention-grabbing subject lines and persuasive content to drive engagement. With our expertise in email marketing strategies, we can help your health and supplement brand stand out from the competition.
You should choose the right email copywriter based on experience, reputation, and communication. And since it’s my own article and company, I’ll shamelessly plug myself and Weik Fitness. Let us take your email marketing to the next level for improved revenue and customer satisfaction.
Click here to reach out to us so that we can put together a plan and strategy to grow your traffic and sales.
For some additional reading on copywriting and copywriters, I highly recommend you check out the articles we published below:
- Words to Sales: B2C Copywriters Drive Consumer Engagement
- Hiring a B2B Copywriter is the Ultimate Business Growth Hack
- The Power of Words: Your Business Needs a Website Copywriter
- Content Writer vs. Supplement Copywriter: Who Do You Need?
Email Copywriter FAQs
An email copywriter writes emails that make people want to buy things. They know how to write great subject lines and content that gets you excited about a product or service.
Hiring an email copywriter can help your business make more money from emails. They are good at writing messages that get opened and read, which means more sales for you.
Yes, if you’re good at writing and understand what makes people interested, you can become an email copywriter. Practice by writing many different types of emails and learning from the best.
To write a compelling cold email, know your audience well and get straight to the point with what you offer them. Make sure your subject line grabs their attention like a headline would.
The best time to send marketing emails depends on who you’re sending them to. Test sending your emails at different times until you find when most people open them.
Practice writing every day, learn from successful email marketers by studying their work, and don’t be afraid to experiment with new ideas in your own emails.
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