DSP Targeting Types to Help Re-Engage Potential Customers
From display banners and native ads to audio and video ads, DSP provides various options to support your advertising goals. But the question arises, how to make sure these ads convert and have you ever thought of DSP targeting types?
Here’s the solution that can answer those questions. It’s DSP TARGETING TYPES. If you want to get the most out of your advertisements, you need to identify and target the right audience. That’s the only way to stay ahead in this competitive digital space.
Related Article: 4 Key Programmatic DSP Ads You Should Consider Using
Once you identify your audience, the next step is to select one of the DSP targeting types. Out of the various options available to reach out to your target audience, you need to find the best one per the targeting parameters.
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4 Types of DSP Targeting You Should Know
Here are various DSP targeting types that are available to you.
1. Re-Targeting
Have you ever come across an advertisement online or on social media after you visited a website of the product or service you were searching for? That’s retargeting!
After a visitor checks the website, the advertisers know which product or service you are looking for, and they will show the exact same thing (generally via an ad) through this DSP retargeting type. It is basically reaching out to the visitors that didn’t initially convert in hopes that you can catch them at a time where they are more willing to purchase.
2. Geo and Demographic Targeting
If you want to sell your product in the USA, there is absolutely no point in promoting it in the UK, right? That would be a wasted spend. So, through DSP retargeting types like geo and demographic targeting, you have the ability to target potential customers based on their precise location. Essentially, you need to set the country/location where you want to run the ads.
From there, you can get down to an extremely granular level. In geo and demographic targeting, you need to segment your audience based on age, gender, income, etc., and then run ads accordingly. This will allow you to pinpoint exactly who you want to see your product or service.
3. In-Market Targeting
In-market targeting is another option with DSP targeting types. This is the refined version of lifestyle targeting. In lifestyle targeting, the segmentation is done based on the stage of life, for example, a college student, a working professional, etc.
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The application of in-market targeting is done based on browsing history or shopping behavior – it ultimately targets specific people in the market you’re looking to engage with and get in front of.
4. Advertiser Audience
This type of targeting is leveraging third-party data. Here you can collect the data of the site visitors and use it to create a custom audience that fits your unique customer.
This is a unique feature of Amazon DSP.
Things to Take into Consideration with DSP Targeting Types
Remember: A business that targets everyone converts no one.
No amount of advertising can help if your goals are not clear. So, understand your target audience and set your advertisement priorities right. This will help make optimal use of available resources such as the various DSP targeting types and help you get your desired results.
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