Here’s the Reason Why Your Brand’s Supplement Sales Are Dying
I’ve been in the supplement industry for over a decade now and I’ve seen the ups and downs that brands go through in the supplement sales cycle. I’ve seen small brands explode and large “legacy” brands fail. Your brand’s supplement sales could be dying because you no longer know how to connect with your consumer.
Times are changing and the products that did well last year aren’t doing well this year. Supplement sales go up and down, but it’s the brands who find a way to stay connected to their consumer who wins in the long-term. Product descriptions on your label and website can make or break a sale. If you can’t emotionally connect with your consumer, you are going to lose supplement sales. The needs of consumers change frequently. You could have a product that was marketed one way that you need to change to a different way based off of consumer trends and what their needs are.
Let’s use protein for example. Brands targeted bodybuilders for the longest time, and for good reason, they use protein powders heavily. However, with supplements catching on and going more mainstream, the real growth is in your everyday health-conscious individuals and those who go to the gym and are looking to get in better shape. So, while your brand might have marketed protein to “build quality dense muscle and help you achieve your maximum growth potential,” you might now need to change the direction to something like “helping create a lean and chiseled physique.”
The Time is NOW to Boost Your Brand’s Supplement Sales!
Having the right mix of products in your portfolio is important, but if you aren’t engaging and speaking to your consumers wants and needs, your competitors will swallow you up. One of the things that we do best is strategizing how to move your product off shelf or online. Being that we aren’t your normal content writer/copywriter, we’ve been in the industry long enough to understand the market and how your products can connect with various consumers across many different channels to help you build your supplement sales. To boost your supplement sales, you need different copy for different channels. Your bodybuilders or health and fitness consumers aren’t necessarily looking for the same goals or trigger words to create an emotional attachment to your product.
If you feel like this post is speaking directly to you, it might be time to give your supplement sales a boost by hiring a content creator/copywriter who can help you grow – like us. We’ve done it for many others and we can do it for you. We would love to work with you! Content is king these days, but having the RIGHT content is more important. It’s time to take your supplement sales to the next level and with Weik Fitness, that’s our specialty. Feel free to contact us with any questions you might have or to start working with us today!
*Disclosure: This article may contain affiliate links or ads, which means we earn a small commission at no extra cost to you if you make a purchase through these links. These commissions help support the operation and maintenance of our website, allowing us to continue producing free valuable content. Your support is genuinely appreciated, whether you choose to use our links or not. Thank you for being a part of our community and enjoying our content.
PLEASE CONSIDER SHARING THIS ON YOUR SOCIAL MEDIA TO HELP OTHERS LEARN MORE ABOUT THIS TOPIC. SIMPLY CLICK BELOW!
