Has the Arnold Classic Lost its Luster?

The Arnold Classic in Columbus, OH happens but only once a year. A show where the best of the best are supposed to get on stage and do battle for the title of what used to be a very prestigious accomplishment. The key phrase in that sentence was “used to be.” What started back in 1989 from a handshake between Arnold Schwarzenegger and Jim Lorimer, the Arnold Classic was born.

Many over the years have graced the stage, yet only a few have been able to take home the title. But where have all the athletes gone? What drew some of the greatest names in all of bodybuilding has now become “just another show.” The Arnold Classic is now the first show of the bodybuilding season. I’d say it’s a great way to kick-start the new season, but honestly, there’s nothing to truly get excited about anymore.

What is the Arnold Classic?
Goodbye, Old Friend — Arnold Classic
Is the Milk Sour at This Point?
Major Supplement Companies Are Skipping the Arnold Classic

What is the Arnold Classic?

The Arnold Classic, officially known as the Arnold Sports Festival, is an annual multi-sport event named after Arnold Schwarzenegger. It started in 1989 as a professional bodybuilding competition in Columbus, Ohio, and has since expanded into one of the largest multi-sport festivals in the world. Here’s a detailed overview:

Key Components

Bodybuilding Competitions:
- The Arnold Classic is one of the most prestigious bodybuilding competitions, second only to Mr. Olympia. It features several categories, including men’s bodybuilding, women’s bodybuilding, men’s physique, and women’s physique, among others.
Strongman Contests:
- The event also hosts the Arnold Strongman Classic, where some of the world’s strongest men compete in various strength challenges.
Fitness Expos:
- The Arnold Fitness EXPO is a massive exhibition showcasing the latest in sports equipment, apparel, nutrition, and fitness trends. It attracts thousands of fitness enthusiasts, industry professionals, and exhibitors.
Sports Competitions:
- Beyond bodybuilding, the Arnold Sports Festival includes competitions in a wide range of sports such as powerlifting, arm wrestling, gymnastics, martial arts, cheerleading, dance, and many more.
Youth Sports:
- The festival also emphasizes youth sports, featuring events and competitions for younger athletes across various disciplines.

Locations and Expansion

While the original Arnold Classic takes place in Columbus, Ohio, the festival has expanded globally. There are now Arnold Sports Festivals held in various locations, including:

Arnold Classic Europe (Spain)
Arnold Classic South America (Brazil)
Arnold Classic Africa (South Africa)
Arnold Classic Australia

Impact and Legacy

The Arnold Classic is renowned for its influence on the fitness and bodybuilding industries. It has helped promote health, fitness, and sports participation on a global scale. The festival has also been a platform for launching new fitness products and trends, with significant media coverage and sponsorship deals.

Arnold Schwarzenegger’s Role

Arnold Schwarzenegger, a legendary bodybuilder, actor, and former Governor of California, is a central figure of the festival. His vision and promotion of fitness have been pivotal in the festival’s growth and popularity. He often attends the events, participating in award ceremonies and engaging with athletes and fans.

Goodbye, Old Friend — Arnold Classic

For years, I frequented The Arnold Classic. Most of the time I was stuck in meetings with accounts and distributors since I worked for MET-Rx. But, before that, I was a true fan and loved the show. This year, there was just something different—as in, there were no big names in the show (in regards to the open division). If I were the promoters, I’d be ashamed at the lack of bodybuilding competitors on stage.

For years now we have seen the Mr. Olympia champ sit out the Arnold Classic. Now we have non-winners doing the same. Do they think they are too good for the show now? Or do they feel they need a longer off-season to make the type of changes they desire before making their way back to the stage? If the latter is the reason, maybe Arnold and Jim need to rethink when they want to hold the show. In my opinion, the Arnold shouldn’t be the first show of the year anyway. There should be at least one or two shows before the Arnold like they had it years ago.

Last year’s champ, Kai Greene, decided to take a step back from the stage to focus on other business ventures—and that’s fine. But, where is everyone else? Phil Heath will never step on another Arnold Classic stage for the rest of his existence on this planet. So, where’s Shawn Rhoden? Where’s Dexter Jackson? Where’s Ramy, Winklaar, De Asha, Bonac, Akim, Victor, amongst others who should have been on stage?

If it wasn’t for all of the supplement companies at the expo giving out tons of free samples and products, would anyone even really want to go to Columbus? The line-up this year was boring. I’m talking full-blown snooze alert. As in, wake me up when the weather turns nice in Columbus because no one brought the heat to the stage this year. And don’t even get me started on the timing of the Arnold. Just about every year the weather is terrible. Not that we can give mother nature a recommendation on the temperature we’d like, but it seems like regularly the weather in Columbus in early March is either rainy or snowy and definitely cold. Who the heck wants to jump on a plane and go somewhere cold to go see a bodybuilding show.

Is the Milk Sour at This Point?

Arnold himself in Pumping Iron said, “Milk is for babies. When you grow up you have to drink beer.” And that’s exactly what I’d recommend with the Arnold Classic. It’s time to grow. While the Arnold Sports Festival brings in athletes from across the globe and is growing every year, something needs to be done about the dying bodybuilding portion of it all. Why is it dead? It can’t be because of the money—I mean, who doesn’t like a payday for hopping on stage? In my opinion a fat check would be a great way to start the bodybuilding season.

I personally think that The Arnold Classic needs to be moved outside of Columbus, OH. I don’t know of anyone who gets excited to travel there. It’s difficult to get around the venue, if you don’t have your hotel booked a year in advance at or around the venue you’re going to need to find a way to get to the show as you’ll spend most of the day trying to find a parking spot, the expo floor is so crowded that it takes 30 minutes just to get to the bathroom (hopefully you can make it in time), and the expo smells like one big protein fart all day long. It’s a good way to ruin your trip or first experience if you’ve never been there before. HAHA. You truly need to be a fan of bodybuilding and fitness to put up with what goes on at the Arnold Classic.

The experience of being live at the show is definitely worth the price of the ticket though. I’ve never left The Arnold Classic night show wishing I could get my money back. They are all very exciting and very well put together. The product is top notch. You can feel the electricity every time a competitor comes out on stage. It’s as if you’re at a party. It just comes down to the overall competitors in the line-up now. Those on stage are still impressive and entertaining, but if you go to the show hoping to see some of your favorite bodybuilders, you’re going to be sorely disappointed—unless you see them at the expo behind a booth (not on stage).

Major Supplement Companies Are Skipping the Arnold Classic

While you have many of the larger supplement companies paying to be at the Arnold Classic, many of them are now skipping. The cost of the booths, the travel, the cost of the samples, all of this has come into play and brands are looking at their bottom line and realizing that they don’t see much of a return on the investment.

Don’t get me wrong, the expo is still probably the largest expo we have here in the states, but it has definitely changed over the years. Those who attend the expo are still walking out with backpacks full of free products to sample (or as some do, sell). We used to joke around at the supplement companies who skipped out of The Arnold, saying they were going to be forgotten about. Ultimately, they weren’t. Which is part of the reason why I feel so many are now keeping money in their pocket and skipping.

If you’ve never been to The Arnold, I’d still recommend going to at least one (or more if you enjoyed it). It’s one of those things that should be on everyone’s bucket list in the industry. The experience you have will never be forgotten. You get to shake hands with your favorite competitors and have a quick conversation while catching up on some of the new supplement releases as well as the opportunity to sample tons of products at the expo. If you plan on being there next year, I might just see you there!

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Has the Arnold Classic Lost its Luster?

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