Arnold and Lebron Create Ladder Supplements
By now I’m sure you have heard about the new supplement company created by some pretty big names – specifically Arnold Schwarzenegger, Lebron James, Cindy Crawford, and Lindsey Vonn. Some of those names still mean something while others are has-beens and really don’t mean anything these days. The name of the supplement company is Ladder Supplements. They claim their supplement company is unlike anything on the market today but is this truly any different than what you can buy right now? I went and took a deep dive into the Ladder Supplements website.
Big Names
Let’s break down some of the Ladder supplements founders and get a feel for what they bring to the table. Their motto is “we are Ladder Supplements” which, in my opinion, is pretty boring. And they also have the celebrities front and center on the Ladder Supplements website homepage as well.
Lebron James – The dude is a straight up stud. He’s been killing it in the NBA for years and with a big name such as his backing the line, it could bring decent awareness and get the brand out in front of those who have aspirations of being a star athlete one day (but good luck with that). The whole Ladder supplements idea did come from Lebron’s need for quality supplements which then caught the attention of Arnold and then eventually the rest of the founders.
Cindy Crawford – Not gonna lie, at 93 (that’s obviously a joke) she still looks good. However, she doesn’t look that good due to any of these products they are selling. Her name was big in the ’80s and ’90s but today, not so much. I can’t see her name being attached to this brand helping to grow sales. My assumption is they are going after an older demographic with her name to expand their reach and potential customer base.
Arnold Schwarzenegger – HUGE name in the game still today. Arnold is truly a household name that everyone regardless of your background and how old you are knows. However, one thing that could hurt the brand is the fact that he did a deal with MusclePharm years ago that was a colossal failure. It tainted his name in the supplement game for putting his name and likeness on crappy products that people quickly flooded the internet to bash. It’s a shame, but if he didn’t vet who he partnered with and didn’t understand the quality of the raw materials (or fake ingredients in the products themselves), what would make someone believe this brand will be any different and will people give it a shot knowing about his Arnold Series failure?
Click here to continue reading about Ladder Supplements…
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