7 Reasons Why Your Business Needs a Blog
Do you have a business, but aren’t sure how to take it to the next level? Or, maybe you have been going at it for a while and aren’t seeing the growth you expected to see? A common mistake many businesses make is not utilizing a blog. A blog is a simple platform to place on your website that can help you build not only your brand, but also generate revenue. Here are 7 reasons why your business needs a blog.
Table of contents
- 7 Reasons Why Your Business Needs a Blog
- 1. It gives your customers (as well as prospects) value
- 2. Blogs help with your SEO
- 3. They help fill your social media pipeline with fresh content
- 4. The information is evergreen
- 5. Create a community people want to interact with
- 6. Research has shown that 60% of businesses with a blog acquire more customers
- 7. Establish credibility as an expert in your industry
7 Reasons Why Your Business Needs a Blog
Below are seven reasons why your business needs a blog in order to improve your marketing, SEO, sales conversions, and more.
1. It gives your customers (as well as prospects) value
When you provide value to someone, they look to you as an information source and authority in your field/market. When you add value and help educate consumers, they are more willing to support your brand and this will help create trial for your products. This is just one of the many reasons why your business needs a blog.
2. Blogs help with your SEO
Want to rank higher in Google and other search engines? A great way to do this is by using your blog as an SEO strategy. By building out content and putting together a blog content calendar, you are building a foundation for specific keywords you want to rank for. The better your SEO, the more traffic you will get to your website, which is why this is second on our reasons why your business needs a blog.
3. They help fill your social media pipeline with fresh content
If you find yourself scratching your head, trying to figure out what to post on your social media platforms, a blog can easily be your answer. Promote your blog posts on your social media. Not only does this continue to engage your followers, but it also helps redirect them over to content that will provide them with value and give you the opportunity to convert a sale.
4. The information is evergreen
It doesn’t make much sense to do something that doesn’t offer you the best chance of a return on your investment, right? You can either invest your own time into creating blog posts or outsource it like what our company provides to brands across the globe. Putting all of your eggs in one basket doesn’t make much sense if you aren’t sure if a campaign or promotion your run will help grow your business. A blog, on the other hand, lives evergreen online and can show up on searches all day, every day — even 10 years down the road. Which is one of the reasons why your business needs a blog.
5. Create a community people want to interact with
Consumers want to feel like they are a part of a brand. They want to feel a part of the culture. When you create a blog where they can interact, comment, and socialize with other like-minded individuals, you create your own community. This brings excitement as well as a platform where consumers can talk about your products and information, which in the end, can help boost your sales. Be sure to create a blog content strategy to ensure you touch on topics that interest your readers.
6. Research has shown that 60% of businesses with a blog acquire more customers
HubSpot did a little digging and found that businesses who have a blog and utilize it by posting regularly acquire 60% more customers than brands who don’t have a blog. After hearing that, do you even need more reasons why your business needs a blog?
7. Establish credibility as an expert in your industry
I could probably write an entire book on this subject (and maybe I will), but another one of the reasons why your business needs a blog is that by talking directly to your consumers about your product, the market, innovation, etc., you have the ability to build your reputation and credibility in the space. When you add value through your blog and show you’re an expert in the field, you have a much greater chance of building your business.
Related Article: Is Your Business Taking Advantage of Fitness Articles?
I hope you found value in this information and understand the reasons why your business needs a blog. Blogging and content creation is a passion of mine, and it’s something I’ve used to help brands across the globe build their business and acquire (and retain) customers. If you are considering a blog or are looking to bring new life to an old blog, I would love to work with you and build out an amazing content strategy. Please feel free to reach out to me with any questions you have or if you would like a quote.
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